BEH KWANG CHEE

Rebranding, Corporate Identity,
Product Packaging & Photography

OBJECTIVE

Based in Sungai Petani, Kedah, Beh Kwang Chee (BKC) manufactures a wide range of products comprising apricot kernels beverage, coffee, cordials, confectionery and seasonings. We refreshed and modernised their product packaging to appeal to youths.

Effective rebranding and redesigning solutions.

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STRATEGY

We revamped the packaging of BKC's signature product, premix apricot kernels powder to give it a clean, modern look.

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We overhauled the packagings for other products such as almond beverage, almond green tea, almond coffee, drip coffee and white coffee.

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Stylish new look, same great taste.

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  • Variations of the product mascot.
  • Establishing a new, catchy name for the lemon candy (Golden Cutie).
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Practical packaging for portability.

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