IJMLAND

The Light Waterfront -
The Light City

OBJECTIVE

Being entrusted by IJM Land Berhad to build the branding for the second phase of The Light is a testament of our long-term collaboration. The Light Waterfront Penang is home to The Light City, a mixed development with the Northern region's first waterfront convention centre, high-rise residences, hotels, retail, office tower and a convention centre.

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We conceptualised and created numerous collaterals such as the website, invitation card, logos and brochures for the unveiling of The Light City as well as its upcoming projects.

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Sophisticated, contemporary and elegant.

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Among the components of The Light City are Mezzo, the first residential project here and Penang Waterfront Convention Centre (PWCC), a top-tier venue for events. We meticulously delved into the details of this prestigious project and built a strong visual identity, as reflected in our logos' designs and advertising content.

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