OBJECTIVE
Based in Sungai Petani, Kedah, Beh Kwang Chee (BKC) manufactures a wide range of products comprising apricot kernels beverage, coffee, cordials, confectionery and seasonings. We refreshed and modernised their product packaging to appeal to youths.
Effective rebranding and redesigning solutions.
STRATEGY
We revamped the packaging of BKC's signature product, premix apricot kernels powder to give it a clean, modern look.
We overhauled the packagings for other products such as almond beverage, almond green tea, almond coffee, drip coffee and white coffee.
Stylish new look, same great taste.
- Variations of the product mascot.
- Establishing a new, catchy name for the lemon candy (Golden Cutie).
Practical packaging for portability.
