RAVE ABOUT PERFORMANCE
OBJECTIVE
Gracshaw is one of the four specialised brands under 2X-SITE. This Malaysian brand manufactures a full range of helmets (open face, full face, demi-jet, off-road and motocross). It is the sole distributor of Twiins bluetooth in Southeast Asia. We developed numerous advertising collaterals for print and digital media, along with name, tagline and product design creation.
Just as a ride is not merely a journey to a destination, a helmet is not only a headgear. It is a way to express one's personality and sense of style. As such, a lot of heart and thought went into the creation of Geomax. The designs symbolise the spirit of patriotism, national unity and love for the country.
Geomax
Gaizer
Grandio
Glaxus
YOUR RIDE, YOUR WAY.
Grixent
Gunnex
Gazzer
Gunnex
Graflex
Expressive, eye-catching web and packaging designs.
Sales kit, promotional items for dealers, motorcycle sticker, exhibition booth space and display design @ Chongqing Motortrade Exhibition, China, etc., we were there every step of the way from inception to completion. Our designs elevated Gracshaw's presence and made riders stop, take a look and discover their next favourite helmet.
Sketching the design of Geomax Malaysia 55 helmet.
We helmed the launching campaign of Geomax which was a tribute to Malaysia's 62nd anniversary of independence. It also marked Gracshaw's first ever helmet equipped with a built-in double visor for enhanced protection from the sun. We created ten designs to cater to diverse styles and personalities.
We helped organise the motorcycle convoy in Penang whereby riders had the opportunity to wear the helmets. Not only did this event receive overwhelming response but Geomax became a bestseller, hence attesting to our digital marketing know-how.
We executed the Gaizer G838 campaign to highlight the 13 new colours. Apart from using striking visuals, we weaved in additional information such as the ability to match with one's bike and add on visors to compel the audience to view, comment, enquire, like, share and buy.
We devised a mix of interactive, product and lifestyle social media posts to promote the release of Gaizer Patriotik G838 and tied it with a sense of patriotism. Our helmet design was inspired by the colours of the Jalur Gemilang.
