Bold Inspiration Sdn Bhd (414335-x)

ZONTES MALAYSIA

ZONTES MALAYSIA
MARKETING

OBJECTIVE

ZONTES is one of the brands under the well-known high-tech company, Guangdong Tayo Motorcycle Technology Co., Ltd. ZONTES manufactures motorcycles of both large and medium discharge capacities that are equipped with a myriad of technologically advanced features. Stringent quality control is deeply embedded in the day-to-day operations of this brand which has established a strong international presence in all continents of the world and is seeing rapid growth in the European market. We developed advertising collaterals covering print and digital media.

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We planned the layout, design, content and tonality of ZONTES Malaysia's sales kits: one for dealers and another for end users. The all-encompassing and highly detailed content was presented in a reader-friendly format. Every section was thoroughly labelled so that the de alers and end users could easily find what they wanted, be it the models, the common features shared by all models, exclusive perks or the company's background.

The sleek and clean design was maintained throughout, giving both sales kits a polished appearance.

We were tasked to design ZONTES Malaysia's training manual for the purpose of training the dealers and internal staff. We kept the design and text in harmony, thereby ensuring that the information on the motorcycle models, features, technical specifications and warranty would be easy to read. This resulted in an enlightening and remarkable training manual.

 

We produced four product brochures, namely 310T1, 310X1, 310R1 and 310V. Emphasising high technology, they were packed with information on the features, technical specifications and colour options. We preserved a strong and consistent visual identity through each brochure's layout, typography and tone of voice.

Some of the other advertising materials we produced for ZONTES Malaysia were uniforms and product posters.

 
 
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Traditional or digital advertisements, presentations, videos, etc. - we are empowered by the know-how to do them all. The end results of our teamwork are a testament to our f resh and exciting ideas that are aligned with the brand's identity and aims. We have always been mindful of conveying information in engaging ways.

 
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We developed, designed and wrote social media posts for ZONTES Malaysia. These comprised information on the company's background, motorcycles, test rides, events, greetings in conjunction with special occasions, public service announcements related to Covid-19 and so much more. Featuring a broad variety of attention-grabbing content, the page acts as a vehicle through which the company can effectively share information, expand target audience reach, encourage audience engagement and drive them to take action.