KTM MALAYSIA
KTM MALAYSIA
MARKETING
- BRANDING + MARKETING
KTM MALAYSIA
KTM is a well-established motorcycle manufacturer with a far-reaching presence. This Austrian brand offers a comprehensive range of motorcycles to cater to various needs, hobbies and lifestyles. We created an assortment of advertising collaterals for informative and promotional purposes, spanning across both print and digital media. Keeping in line with the brand's identity, we seamlessly combined visually impactful designs with compelling copy to capture the target audience's attention and effectively deliver the key messages to them.
Understanding what customers are looking for and emphasising those details in a creative and concise manner make our advertising collaterals stand out. Among those include the name of the model, the price and the features which are further strengthened by the motorcycles' aesthetics. We worked synergistically to produce social media posts that promote relevant content of interest to riders and have clear, actionable takeaways.
We developed a series of social media posts to spread the word about and stir up interest in KTM Malaysia's Trade-Up to 250 DUKE campaign.
Under this special limited-time campaign, riders could trade in their motorcycle and trade up to the 250 DUKE, as well as enjoy many benefits such as high trade-in value, rebate, low monthly instalment and warranty. We took excellent care in consistently highlighting these salient points and showcasing the striking appearance of the motorcycle from different angles to catch the audience's eye and make them want to know more.
Our advertising, copywriting and design expertise extended to KTM Malaysia's events such as the KTM 250 ADVENTURE and 390 ADVENTURE media conference, along with new product launches. We merged the best of form and function to simultaneously raise awareness and build anticipation about the upcoming motorcycles and provide important information. The technical specifications were complemented by lifestyle-focused titles and content to show how these a dventure bikes will appeal to riders an d fulfil their requirements and expectations.
Whether KTM Malaysia's vibrant and action-packed events revolved around product unveilings, presentations to dealers, test rides, etc., we would always be ever-ready to support them through well-thought-out concepts, design elements and copy. We demonstrated high quality in terms of visual and text across all the advertising materials and ensured that they adhered to the conceptual integrity that we had in mind. Every step of every process was taken with careful considerations and an eye for detail to bring about desirable results.
Video advertising and creation make up part of our wide-ranging repertoire. We developed product-oriented videos to disseminate essential information such as the features, in addition to displaying the build and design of the motorcycles. Through our strategic planning and collective efforts, we incorporated top-of-the-line shots, punchy copy and catchy background music. These served to get the message across in an entertaining and effectual way while keeping the target audience watching, resonating with them and inducing them to make a move.
Our capabilities, versatility and imagination know no bounds. We came up with a multitude of social media posts encompassing information on products, test rides, promotions and contests, plus greetings in conjunction with special occasions, public service announcements pertaining to Covid-19 and so forth. These posts enriched knowledge regarding the products and connected with the riders. We also designed KTM Malaysia's calendar, featuring numerous photos of various motorcycles in action, the different segments and authorised dealers.
