OBJECTIVE
Husqvarna Motorcycles is one of the oldest motorcycle manufacturers in the world and a pioneer in motorcycle development from as early as 1903,. This long-established and premium Swedish brand offers motorcycle models across various segments to fulfil riders' diverse needs and preferences. We worked on a host of advertising collaterals for print and digital applications. We ensured that each and every one of them stayed true to the brand's identity through the combination of clean and simple designs with direct and clear wording.
Among the advertising collaterals that we developed was the website for Husqvarna Motorcycles Malaysia. We incorporated all the comprehensive information about the models, test ride, after sales services and more in a way that would be easy to access, user-friendly and helpful to existing and potential customers. We also featured high-quality photos of the motorcycles and links to relevant pages.
A visually appealing and functional website design.
We produced social media posts that centered around Husqvarna Motorcycles Malaysia's background, test ride, motorcycles, accessories, apparel and events, along with public service announcements. These posts served to swiftly disseminate brand and product information and strengthen customer relationships.
In addition, we created well-designed presentation slides that effectively conveyed the company's message.
We prepared invitation cards for the momentous Blue Return In Action 2020 event that fell under the purview of print advertising, as well as multiple individual product brochures. The simple yet eye-catching design of the invitation cards was paired with straightforward and informative copy that tapped into the riders' sense of nostalgia, interest in exciting activities and desire to learn expert tricks and tips. Through this thought-out approach, we reached out to existing Husqvarna riders and inspired anticipation towards the incoming new models.
